RICHMOND, Va. — The recent sale of a local tech company has spawned a consulting practice that lists that same firm among its initial clients.
Former DriveFactor Inc. CFO Joe Herbert has launched Westover Strategic Advisors, a firm aimed at helping small- to medium-size companies with finance, marketing and public relations needs.
Westover Strategic consists of five consultants: three in Richmond, including Herbert, and two in Connecticut.
Herbert, who has 30 years of experience in financial management, said he launched the business in those two markets because he has ties to both. In addition to companies he worked for in New York and Connecticut, Herbert spent the last three years as the senior financial officer for DriveFactor, which was purchased in a $22 million deal in April by Illinois-based CCC Information Services.